Post by Hannah Tyrrell

With so many new technologies, formulas and skin-loving ingredients claiming to be your beauty saviour, navigating the labyrinth of the beauty world can be pretty tough. You might naturally trust more established brands, but with bloggers, celebs and magazines hailing upcoming brands as ‘the next-big-thing’, we think it’s vital to shout out the less well-known guys doing a blooming great job.

Encompassing top trends and the best ingredients, these four brands are the ones we reckon will be bringing home the bacon in 2017!

Oh! K

Korean beauty (or K-Beauty) has been a huge beauty phenomenon since 2016, due to the knockout skin of Korean lovelies. Typically indulging in a 10-12 step skincare routine, you only need to see the below K-pop band to see why!


Bringing you a slice of the K-Beauty action, don’t be fooled by the cute ‘K-Style’ packaging, Oh! K  are serious about bringing you the most exciting new ingredients from South Korea. To top it all off, these products are not just affordable, but actually CHEAP – their Cooling Eye Pads are a cool £6, while their Sleep Mask is a steal at just £4!


Offering modern, natural beauty, thisworks have received high praise from the beauty industry and A-list celebs alike. Gaining nominations and winning awards left, right and centre, their Camera Close Up formula has been hailed by Victoria Beckham as her go-to skin saviour! We don’t know about you, but we’d love a Posh-approved product in our skincare arsenal. Not just a one-trick pony though, their Light Time Cleanse & Glow cleanser won not one, but TWO awards from Stylist and Image magazines in 2016. It obviously works…



If you haven’t heard of GLAMGLOW, then you probably haven’t tried their blackhead-busting Supermud Clearing Treatment – an Allure Readers Choice 2016 award winner! Boasting ingredients, such as Kaolin and charcoal to absorb sebum and mandelic, glycolic, lactic and salicylic acid to exfoliate, it’s mass of fans have quickly made it a cult product. With praise like that, we’ll take a bath full!



The woman behind this brand is no other than Kardashian hair stylist, Jen Atkin – and if it’s good enough for Kim, it’s good enough for us. In fact, it’s not just ‘good’, this brand is a-ma-zing!! Designed in packaging that looks beautiful in your bathroom, this brand not only understands our #homegoals but, more importantly, our #hairgoals. Jen herself described her Texturizing Hair Spray as ‘if dry shampoo and hairspray has a baby’ (who doesn’t want that?!), while her much talked-about Dry Shampoo is a FOAM that not only dries out greasy hair but gives it big blow-out volume.