IS IT WORTH THE HYPE?
by Ruth Strachan
After spending years building a career as a successful model, rubbing shoulders with top make-up artists and walking for top fashion houses — it’s safe to assume that Gigi Hadid knows a thing or two when it comes to the beauty industry. So when she announced her new line of cosmetics with Maybelline, we were refreshing our screens every ten seconds to catch a glimpse of her contribution to the make-up world. Now that it’s here and available in the UK, we gave it the full LMB assessment. So read on to find out whether it’s a BUY or girl, BYE from us.
Strobing Liquid in West Coast And East Coast, £9.99 each
Gigi Hadid is known for having a glow that could rival the moon — if the moon was a super-tanned cali girl. So it was only natural when she brought out not one, but two liquid highlighters. You can choose between either a pinky/iridescent tone or a golden bronzed hue. Both have great colour pay-off and can be used in four ways (alone, with foundation, as a primer or as a highlighter). These are great value for money and a perfect make-up bag addition for the girl that wants to glow.
Lash Sensational Mascara, £10.99 and Fibre Mascara, £11.99
There are literally the same Maybelline Mascara’s we’ve been using for a while. We love the formulas already, although it may be quite disappointing to people who are expecting a new mascara to test on their lashes. We think that disappointment will fade quickly though, when you see how gorgeous Gigi’s packaging is in person. What can we say? We’re a sucker for a millennial pink aesthetic!
Gel Eyeliners In Nude And Black, £6.99 Each
This waterproof and smudge-resistant gel eyeliner is perfect for creating a doe-eyed effect. The nude and black actually work really well together to give your eyes that wide-awake look, no matter how late you’ve stayed up!
Lip Liners In Taura, Erin, Khair, Lani And Austyn, £5.99 each
Fancy a supermodel pout like Gigi’s? Then this lipliner could be the answer to your prayers with matching lipsticks for a full-lipped effect. “I apply lipstick first, then lip liner cause it’s easier for me to line my lips that way.” – Gigi Hadid
Lipstick in Erin, Khair, Mccall, Taura and Austyn, £8.99 each
The matte lipstick collection mostly consists of nudes to get that signature Gigi ‘my lips but better’ look. However this bright-red ‘Austyn’ shade is perfect for creating a striking look with minimal effort.
Tinter Primer, £9.99
Everyone knows that a tell-tale sign of being a supermodel is flawless skin. This light-weight formula gives sheer coverage with a natural colour tint, to give you a healthy Gigi glow. Our only complaint? There aren’t a lot of shades to choose from, so you might struggle to find your perfect colour match.
West Coast Glow Eyeshadow Palette, £13.99
This peachy, pink palette is an almost perfect dupe for the uber-popular Too Faced Peach Palette. Our top tip would be to use a good eyeshadow primer to boost the pigment of these and avoid annoying crease-lines.
East Coast Eye Contour Palette, £13.99
Meet your new favourite palette for your next go-to daily eyeshadow look. This palette is perfect for making your eyes pop and creating a more defined natural finish. As these are limited edition, you’ll definitely want to grab one of these before they’re all gone!
Liquid Eyeliner, £7.99
We all know that Gigi can rock a cat-eye with the best of them. So we had high hopes for this liquid liner pen. With an ultra-fine tip and smudge-proof consistency, this definitely did not disappoint!
‘Go from meetings in the morning to sexy and chic at night.’ – Gigi Hadid
Eyeshadow And Eye Contour Brushes, £7.99 each