Post by Hannah Tyrrell

It’s Earth Day on Saturday and as eco-beauty is on the rise, we thought you might be interested in hearing all about the brilliant eco brands in our Edit this month! From the amazing EcoTools brushes and sponges to Kat Von D Beauty’s fierce makeup, here’s what you can expect from #InFullBloom this month.


Our star brand for April, EcoTools provide eco-friendly beauty tools that are not just cruelty free and vegan, but made from recycled bamboo and other recycled materials. Even their packaging is made from recycled plastic and tree-free paper!

So, when the rise of beauty blenders took the makeup world by storm, they set out to make our favourite sponges comply with their mission. The result? The first-of-its-kind, their Perfecting Blender Duo and Contour Perfecting Applicator are made from 100% natural materials! Thanks to their Ecofoam technology, all of their blenders are made from renewable, plant-based materials – meaning you can chuck them out and replace without a worry for the environment. Cheers, EcoTools!

Kat Von D Beauty

A loud and proud brand, Kat Von D are hard to miss when it comes to finding quality beauty that cares about our planet and its inhabitants! Their #VeganAlert is designed to signal when their products are 100% vegan. This to means that their products are not tested on animals, nor do they contain any animal products whatsoever. Their hero Tattoo Liner and Everlasting Liquid Lipstick are #VeganAlert all over, and can be found in our #InFullBloom Edit. Happy Earth Day, Kat!


Next on our list of eco-warrior brands are Caudalie. Constantly seeking out new ‘green’ active ingredients, Caudalie favour natural and environmentally friendly ingredients in their products. They do not test on animals and strive to make their overall business as eco-friendly as possible. From their packaging, to their mission to use less water and produce less waste, they’re the epitome of Cosm’ethics!

Try their new Vine[activ] range for natural grape-seed Polyphenols, vitamin C, vitamin E and spruce extract. They not only help to make the planet a greener place, but they help to protect your skin from the harmful effects of the environment too!

The final brand in our Earth Day post is Amie. Not only are their killer beauty products vegan and cruelty free, they’re super good for you too! They use high-quality natural plant and botanical ingredients, excluding parabens and ingredients of Genetically Modified Origin. Get two of their hero beauty products in #InFullBloom in a cute travel duo and enjoy gorgeous, gentle skincare that industry experts can’t get enough of!